Nepal Premier League (NPL) to be Broadcast Live on Star Sports with Record-Breaking Title Sponsorship from Siddhartha Bank
Kathmandu — The highly anticipated Nepal Premier League (NPL) has achieved a major milestone, as it will now be broadcast live on Star Sports, one of India’s leading sports television networks. The Cricket Association of Nepal (CAN) announced this breakthrough partnership with Star Sports, marking a significant step forward for the exposure of Nepali cricket on an international scale. This move is expected to raise the profile of Nepali cricket and bring more viewers and supporters from around the world to watch the league.
According to CAN Secretary Paras Khadka, securing a platform like Star Sports was essential to attracting top-tier international players to Nepal. “Until we secured broadcasting on Star Sports, it was challenging to bring big-name cricketers to play here in Nepal. This partnership will not only elevate the game but will also put Nepal on the global cricketing map,” Khadka stated at a press conference held in Kathmandu. With Star Sports on board, NPL now has the potential to gain widespread attention across South Asia and beyond, bringing an influx of both viewership and investment.
In addition to the broadcast deal, CAN has also secured Siddhartha Bank as the official title sponsor of the NPL for the next five years. This new partnership will see the tournament renamed as the Siddhartha Bank Nepal Premier League (Siddhartha Bank NPL). While the exact sponsorship amount was not disclosed, Khadka described it as a record-breaking investment in Nepali sports. “For the first time, we are seeing a long-term commitment of this scale in Nepalese cricket. The fact that we have a five-year deal is a huge achievement and will provide the stability needed to grow the league,” he added.
This historic sponsorship deal not only represents a significant financial boost for the league but also reinforces Siddhartha Bank’s commitment to supporting the growth of sports in Nepal. Siddhartha Bank’s Chairman, Manoj Kumar Kedia, expressed his enthusiasm for the partnership and extended his thanks to CAN for the opportunity to collaborate. “We are thrilled to partner with the NPL, and we look forward to contributing to the development of cricket in Nepal. We hope that this five-year journey will continue to grow and strengthen beyond its initial term,” Kedia said, emphasizing the bank’s long-term vision for this collaboration.
The five-year sponsorship by Siddhartha Bank is expected to bring increased financial support, better facilities, and the potential to attract high-profile players and teams to the league. As part of the agreement, Siddhartha Bank’s branding will be prominently featured throughout the league’s events, and the NPL will officially carry the bank’s name, further solidifying the bond between the organization and Nepalese cricket.
The biggest cricketing action is about to unfold right in front of you! 📺
— Nepal Premier League (@OfficialNPLT20) November 15, 2024
We’re thrilled to announce Star Sports as the Official Broadcast Partner of the Nepal Premier League! 🏏
Catch every moment of the Festival of Himalayas LIVE! 🔴⛰#NPLT20 | #NepalCricket pic.twitter.com/l7sVZucFQI
This dual partnership with Star Sports and Siddhartha Bank is being seen as a game-changer for the NPL and Nepali cricket. Not only does it promise an enhanced viewing experience for fans across the globe, but it also paves the way for more strategic investments in Nepal’s sports sector. With the broadcast reach of Star Sports and the financial backing of Siddhartha Bank, the NPL is now poised to become one of the premier sporting events in Nepal and a significant player in South Asian cricket. This development brings hope to Nepali cricket fans who are eager to see local talent compete alongside and against some of the best in the region.
The first season of the Siddhartha Bank NPL under these new partnerships is set to begin later this month. Cricket fans in Nepal and around the world can expect high-quality broadcasts, a competitive lineup of teams, and possibly even appearances from international cricket stars. The CAN is hopeful that with this momentum, the NPL will continue to grow, bringing with it opportunities for young Nepalese cricketers and boosting the sports industry in the country.
As preparations ramp up, excitement is building among fans, players, and stakeholders alike, all eager to witness this new era of Nepalese cricket unfold. The Siddhartha Bank NPL is on track to not only entertain but also inspire a new generation of cricketers and foster a deeper connection between sports and business in Nepal.
